Find · Understand · Trust · Act
Digital Friction Audit
What we look at
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Find
Whether people looking for a business like yours — and the AI assistants they ask — can find you, with accurate and consistent information.
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Understand
Whether someone who finds you can quickly understand what you offer and get the answer they came for without hunting for it.
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Trust
Whether your website, reviews and photos give people a reason to trust you — and confidence to choose you.
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Act
Whether calling, texting, asking or booking actually gets a response — including when you’re busy or closed.
What you get back
A written assessment of what we found, prioritized by what may be costing you the most opportunity.
Clear findings. Where the friction is. What deserves attention first.
It’s yours to keep, whether or not you work with us.
What’s costing your business the most?
We go through your business the way a customer does, and send written findings showing where people slip away and what’s worth fixing first.
Friction removed
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