Find · Understand · Trust · Act
Digital Friction Audit
What we look at
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Find
Whether people looking for a business like yours — and the AI assistants they ask — can find you, with accurate and consistent information.
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Understand
Whether someone who finds you can quickly understand what you offer and get the answer they came for without hunting for it.
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Trust
Whether your website, reviews and photos give people a reason to trust you — and confidence to choose you.
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Act
Whether calling, texting, asking or booking actually gets a response — including when you’re busy or closed.
What you get back
A written list of every place a customer slips away, in the order it’s costing you.
What we found, why it matters, and what we’d fix first.
It’s yours to keep, whether or not you work with us.
What’s costing your business the most?
We go through your business the way a customer does, and send written findings showing where people slip away and what’s worth fixing first.
Where we work
In person across the San Francisco Bay Area, Silicon Valley and Napa Valley — and remotely with businesses anywhere.
Rather not fill in a form? Email or call instead.
Call
If we can’t pick up within three rings, Hollis answers: the same front desk we install for clients.